Emilio AI
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Product Development
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Marketing Strategy
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Branding
is a search bar extension for e-commerce sites. Easy integration was the main strength of this product, therefore it was a natural step to reflect this useful, "no-code", integration with a simple design.
as a SaaS product, Emilio is not visible for the visitors of an e-commerce site; however, it is fully integrated into the search functionality of the online store.
Since the slides were directed towards potential investors and not customers, the main directive was to convey how the product worked. Emilio AI and its novelties were showcased as such:
Custom graphics were developed for each slide to ensure coherent visuals: The easy use of Emilio was conveyed successfully with the accompanying deck.
Serving as the lead product designer for this project from the start allowed me to incorporate design thinking in the initial stages. The accessibility aspect was a key component to market our product to smaller e-commerce businesses, so that's what we focused on. This approach proved to be fruitful, as we were able to gather interest from both client and investor sides.
